How to Sell Your BIG Idea

Learn how to stop talking and start building. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to create illustrative, mechanical, digital, 3D, and model prototypes that will bring your BIG Idea to life!

Learn how to demonstrate your BIG Ideas persuasively. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain the power of role playing, using analogies, creating advertisements, conducting media interviews, and becoming an advocate to win friends and influence people!

Learn how to collect the gift of feedback on your BIG idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to build empathy, turn assumptions into fact, co-create with others, go beyond “what” people do to understand “why” people behave, and understand not what’s right but what’s wrong!

Learn how to create a live prototype and why this is the ultimate test of your idea or business. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, discuss how to simply and cost effectively strip out execution risk. Because if you can’t execute, then you’re setting yourself up to fail!

Learn how to overcome objections. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, discuss how to defeat the Devil’s Advocate. The Devil’s Advocate waits until the end of the meeting, then says, “Thanks for really pushing the envelope, BUT…” You’re already sunk unless you know how to respond!