How to Sell Your BIG Idea

Join Kurt Baumberger and nine-time Emmy award winning broadcaster and master storyteller, Bob Rathbun, as they deconstruct the tools, tactics, and tricks listeners can use to get backing and traction for their innovation ideas in 90 days.

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Trailer: Introducing How to Sell Your BIG Idea!

May 22, 2018

Design Thinking, Agile Development, Innovation Frameworks, Storytelling and Defeating the Devil’s Advocate can get you backing for your idea in 90 days. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain what to do step by step to validate your idea, get traction and build buy-in.

Episode 1: Innovation Mindset

May 29, 2018

Adopt an Innovation Mindset to validate your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain why it’s so important to Focus on Human Needs, Listen Deeply, Show Don’t Tell, Simplify Your Vision, Diversity Matters, Build Only What You Need, Experiment and Iterate, and Go For Great!

Episode 2: The Five Secrets to get Executive Support

June 5, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 3: How to use Design Thinking

November 8, 2018

Learn how to introduce new ideas and solutions to an existing business. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, discuss several examples of “how to change a tire on a truck barreling down the highway!”

Episode 4: Interviewing People

November 8, 2018

Learn how to interview people and really understand their direct and latent needs. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to create an audience map, build a discussion guide, pick an interview technique, conduct an interview, and take proper notes to discover insights!

Episode 5: Deconstructing an Interview

November 8, 2018

Learn how to deconstruct an interview to uncover valuable insights. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to download interview data, create journey maps, construct competition maps, discern insights, and translate quotes to needs to wishes!

Episode 6: Idea Generation

November 8, 2018

Learn why traditional brainstorming doesn’t work and discover what does work. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to generate hundreds of ideas in minutes, come up with breakthrough ideas, build comprehensive solutions, address all stakeholder needs, and build a persuasive value proposition storyboard!

Episode 7: Building your Pitch Deck – Part 1

November 8, 2018

Learn how to build your pitch deck to get backed. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to build a pitch deck explaining why are we here (Slide 1), what’s happening today (Slide 2), what are you trying to solve (Slide 3), what is your BIG idea (Slide 4), and what traction do you have (Slide 5)

Episode 8: Five Ways to Strip Out Risk

November 8, 2018

Learn how to strip out risk from your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to identify assets to use, build something tangible, demonstrate your solution, collect the gift of feedback, and build a Minimum Viable Prototype (M.V.P.)!

Episode 9: Identify Assets

November 8, 2018

Learn how to use assets on hand to collect the most learning with the least effort. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain why it’s so important to define the mission of your team, conduct experiments, get technology built, find inspiration, and ride the wave of the organization!

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Kurt Baumberger, CEO and Master Coach of Innovation 90, is passionate about understanding innovation and helping people bring their ideas to life.

He educates people to understand the challenges and resistance today’s innovators face and provide practical steps to get buy-in, traction, and backing in their organization. Kurt believes combining workshop events with ongoing coaching can be the catalyst for launching ideas big and small.

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